Building the brand language for water made from air

Uravu Labs is a climate-tech startup building technology that makes water from air, tackling water scarcity by turning atmospheric moisture into a genuine, scalable water source. I joined their CMO’s office as a Marketing Strategy Intern, where I helped shape brand positioning and go-to-market strategy for both their B2B business and an upcoming B2C vertical.

I built out brand guidelines and messaging frameworks from scratch, ran a content calendar, and shipped 20+ LinkedIn pieces using AI-assisted workflows, all in service of making a genuinely hard science story land with the people who needed to hear it.

I joined Uravu Labs’ Chief Marketing team as the company’s water-from-air technology (a proprietary liquid-desiccant process producing water 24x7 off renewable energy) was ready, but its brand voice wasn’t. I built the baseline brand guidelines for two audiences at once: Uravu Labs’ deep-tech, B2B identity, tackling a market where global water demand is projected to outstrip supply by 40% by 2030, and FromAir®, its consumer beverage brand. Every piece of content afterward worked off one shared system.

From there, the work moved into production. I helped plan and prep the in-office shoot for An Optimist’s Guide to the Planet, Bloomberg’s climate series hosted by Nikolaj Coster-Waldau. On the FromAir side, I helped plan its collaboration with Byg Brewski in Bangalore to brew the world’s first beer made entirely from air-derived water: a zero-groundwater pilsner that turned an abstract climate pitch into something people could taste.

I also managed Uravu and FromAir’s social media day-to-day, keeping both channels consistent as the brand scaled its story across two very different audiences.