Archive · 2021–2026

Archive

Everything, not just the edited selection. Nineteen clients and projects, by brand, with whatever material exists for each. Films are shown as stills; the one playable film is on the Repose case study.

19 records
01

Repose

2026·Odigma·Rebrand·Brand strategy · Content · GTM · Print

A fifteen-year-old sleep brand moved from dealer-led to consumer-first, under a new line — Leave your sleep to us. Positioning, visual routes, content systems, campaigns, scripts and GTM.

StillsFilmDecks

33 pieces · 4 documentsCase study →
Repose — Coimbatore hoarding 1Repose — Sleep receipt staticRepose — Ganesh Chaturthi postRepose — North price listRepose — Water bottle mock upRepose — Instore 7Repose — “₹10 a night” social creativeRepose — “You use your mattress 8 hours a day” social creativeRepose — “Water helps, exercise helps” social creativeRepose — Onam Adipoli offer creativeRepose — Onam campaign film (film still)Repose — Lazy Sunday nap social creativeRepose — Coimbatore hoarding 2Repose — Instore 5Repose — Instore 9Repose — July calendar video (film still)Repose — Long weekend reel (film still)Repose — Mattress memeRepose — Night routine reel (film still)Repose — Notebook mock up 1Repose — OTT ad film (film still)Repose — Raksha BandhanRepose — Remi rates sleep hacks reel (film still)Repose — Repose product reel relaxo (film still)Repose — “Things Indian moms say about sleep” film (film still)Repose — Spider-Man topicalRepose — Vox pop 1 (film still)Repose — Vox pop 3 (film still)Repose — Go-to-market plan, 21 pagesRepose — Brand orientation deck, 16 pagesRepose — Lift Your Blanket campaign, 10 pagesRepose — Mini brochure, 2 pages
02

Puravankara

2026·Odigma·Campaign·Social · Film · Real estate

Launch and teaser campaigns for residential projects — Windermere, Cityspire, Star Reach — across vertical films, countdown sequences and social statics.

StillsFilm

25 pieces
Puravankara — WindermerePuravankara — Cityspire pre RERA teaser 1Puravankara — Music teaser 1Puravankara — Star reach teaser 1Puravankara — Countdown 1 day to goPuravankara — Northern Lights sustainability film (film still)Puravankara — Cityspire pre RERA teaser 2Puravankara — Cityspire pre RERA teaser 4Puravankara — Cityspire pre RERA teaser 5Puravankara — Cityspire teaser 3 1Puravankara — Countdown 2Puravankara — Countdown 3Puravankara — Countdown 4Puravankara — Countdown 5Puravankara — Music teaser 2Puravankara — Music teaser 3Puravankara — Music teaser 4Puravankara — Music teaser 5Puravankara — OG teaser 1Puravankara — OG teaser 2Puravankara — OG teaser 3 v2Puravankara — Star reach teaser 2Puravankara — Star reach teaser 3Puravankara — Star reach teaser 4Puravankara — Star reach teaser 5
03

Pepperfry

2026·Odigma·Campaign·Performance creative · Social

Ad creatives and campaign statics across formats, plus video, for the home and furniture marketplace.

StillsFilm

8 pieces
Pepperfry — Ad creative 1Pepperfry — Ad creative 3Pepperfry — Ad creative 5Pepperfry — Ad creative 2Pepperfry — Ad creative 6Pepperfry — Ad creative 4Pepperfry — Ad creative 7Pepperfry — Ad video (film still)
04

Blaupunkt

2026·Odigma·Campaign·Product social · Film

Product-led social creative across the car audio and dashcam ranges — Velocity, ODX, GTX, Amp — and two films.

StillsFilm

9 pieces
Blaupunkt — Active down-firing subwoofer TXb 2002ABlaupunkt — Amp creativeBlaupunkt — Velocity seriesBlaupunkt — ODX 605cBlaupunkt — Blaupunkt dashcam video 5 (film still)Blaupunkt — Blaupunkt amazon wiper video 2 (film still)Blaupunkt — GTX creativeBlaupunkt — ODX creative 2Blaupunkt — ODX creative
05

Ola Electric

2026·Odigma·Campaign·Social · Film

Purchase-window campaign: a vertical reel and a launch static.

StillsFilm

2 pieces
Ola Electric — Purchase window static 1Ola Electric — Ola purchase window reel 3 (film still)
06

Good Home Stories

2026·Odigma·Pitch·Strategy · Lead presenter

A twenty-five page pitch deck, written and presented as lead presenter.

Decks

25 pages
Good Home Stories pitch, page 8 — customer behaviour insightsGood Home Stories pitch, page 11 — audience personasGood Home Stories pitch, page 13 — competitor analysisGood Home Stories pitch, page 20 — positioning map
07

Purva West GTM

2026·Odigma·GTM·Go-to-market · Strategy

A twenty-six page go-to-market plan for the Purva West launch.

Decks

26 pages
Purva West go-to-market, page 15 — positioning pillarsPurva West go-to-market, page 16 — target groupsPurva West go-to-market, page 17 — competitor analysisPurva West go-to-market, page 21 — content buckets
08

Zala

2026·Odigma·Pitch·Strategy · Lead presenter

A nineteen page pitch deck, written and presented as lead presenter.

Decks

19 pages
Zala pitch deck, page 6 — building the brand before the launchZala pitch deck, page 7 — the public story of a private communityZala pitch deck, page 13 — 111 individuals, one addressZala pitch deck, page 14 — the qualification funnel
09

My Home GTM

2026·Odigma·GTM·Go-to-market · Strategy

A twelve page go-to-market plan.

Decks

12 pages
My Home go-to-market, page 2 — five stages, one buyerMy Home go-to-market, page 3 — five platforms, five jobsMy Home go-to-market, page 5 — the method, HyderabadMy Home go-to-market, page 9 — the method, Bengaluru
10

Uravu Labs & FromAir®

2025·Uravu Labs·Brand & GTM·Brand strategy · GTM · Deep tech

Marketing Strategy Intern on the Chief Marketing team. Baseline brand guidelines for two audiences at once: a deep-tech B2B identity and FromAir®, the consumer beverage brand.

Stills

5 piecesCase study →
Uravu Labs — Uravu labs write upUravu Labs — Uravu interviewUravu Labs — Uravu plantUravu Labs — Uravu beerUravu Labs — Uravu container
11

Li-Ning India

2024–25·Sunlight Sports·Content·Content strategy · Short-form · Shoot direction

String Theory, a repeatable explainer format for badminton technique, alongside shoot reels, campaign statics and sale creative.

StillsFilm

12 piecesCase study →
Li-Ning India — String Theory ep 1Li-Ning India — String Theory ep 2Li-Ning India — How to hold a racket reel (film still)Li-Ning India — Coach vs student reel (film still)Li-Ning India — Windstorm 1Li-Ning India — Kitbags reel (film still)Li-Ning India — Badminton grip reel (film still)Li-Ning India — Badminton meme reel (film still)Li-Ning India — Kitbags reel 2 (film still)Li-Ning India — Sale reel (film still)Li-Ning India — Shoot reel (film still)Li-Ning India — Windstorm shoot reel (film still)
12

Hundred

2024–25·Sunlight Sports·Content·Content strategy · Short-form · Shoot direction

Racket Science, the sister explainer format, plus ad concepts, sponsorship posts and shoot reels across badminton, basketball and footwear.

StillsFilm

9 piecesCase study →
Hundred — Racket Science ep 1Hundred — Racket Science ep 2Hundred — Sponsorship postHundred — Ad conceptHundred — Sports staticHundred — Basketball shoot reel (film still)Hundred — Sale ad conceptHundred — Shoes shoot reel (film still)Hundred — Shoot reel (film still)
13

totebags.in

2021–24·Self-initiated·Founder·D2C brand · Marketing · Operations

A hand-painted bag business I started after school and ran for three years. 3,000+ orders across exhibitions and online, including 1,000+ custom, generating ₹20L+ in revenue; the first exhibition’s 35 bags sold out in under thirty minutes.

StillsFilm

15 piecesCase study →
totebags.in — First ever exhibitontotebags.in — Our fav custom ordertotebags.in — Custom totetotebags.in — Flames totebagtotebags.in — Snake totetotebags.in — We bare bears totetotebags.in — Design 2 solototebags.in — Exhibition preview reel edit (film still)totebags.in — Exhibition reel (film still)totebags.in — Packaging reel (film still)totebags.in — Paint your own bag reel (film still)totebags.in — Patriarchy poisonous totetotebags.in — T-shirt design 1totebags.in — T-shirt design photoshoottotebags.in — T-shirt exhibition
14

Clubs, societies & collaborations

2021–24·Personal·Personal·Community · Film · Brand collaborations

Work made outside a brief: the Entrepreneurship Club I started, the Theatre Society, and collaborations with Tea Chapel, Rize Bar and Table for 3.

StillsFilm

5 pieces
Clubs and societies — Entrepreneurship club vox pop (film still)Clubs and societies — Theatre societyClubs and societies — My tea chapel collabClubs and societies — Rize bar collabClubs and societies — Table for 3 reel (film still)
15

Shriram Properties

2026·Odigma·Strategy·Social strategy

Content Strategist on the account, working on social strategy.

Credit only — no shareable material.

16

Bite Right

2023·Social & SEO·Marketing Intern

Marketing Intern, working across social and SEO.

Credit only — no shareable material.

17

Fast&Up India

2023·Content & CSR·Marketing & CSR Intern

Marketing and CSR Intern, across content and corporate social responsibility.

Credit only — no shareable material.

18

Action for India

2022·Email & SEO·Digital Marketing Intern

Digital Marketing Intern, working across email marketing and SEO.

Credit only — no shareable material.

19

Pacifica

Record in progress

Role, dates and supporting work to be added.

Credit only — no shareable material.

Get in touch

Looking for something specific?

Open to full-time roles in brand, content and marketing strategy, and to freelance briefs. If there is a piece you want to see in full, email is the fastest way to reach me.

Based in
Delhi NCR · Bengaluru